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   January 19, 2012
 Simple Deals are the Best!
Like so many of you, I love deals on wine. I am stumped at times when a basic principle is lacking from the structure of most of these deals from the consumer perspective. That principle is Keep it Simple So I Know What I’m Getting for What I'm Spending. Yeah, it's a bit of a mouthful, but it’s entirely true. Stay with me on this one.

I see deals like “6 bottle for $99 plus shipping” or “25% off plus shipping” or “15% off a mixed case”. These types of deals turn me off. Here’s why. I need to know “What I’m Getting for What I’m Spending” in a simple equation. I don’t come home after 10-12 hour days to take out a calculator to figure out a winery deal by totaling up the cost for the wine, the percent off including different prices for a mixed box, tax, and shipping costs. I just want to know exactly what I am getting for my money. It’s really that simple.

Here are a couple examples of deals I would bite off on. First one is “6 bottles of our 2008 Cabernet Sauvignon including Shipping to the contiguous 48 states for $149 plus tax“. You see, we’re all used to adding tax when we go to Costco, right? So this is no more thinking than usual. I know exactly what I am getting and for how much. Here’s another easy deal “A case of our 2011 Sauvignon Blanc including Shipping for $99“.

We can do the math on tax, but wineries, please don’t create deals that have us look up retail, take a percent off of that, hunt down what shipping will cost and add tax. This is way too much work fo fill my waiting glass. I want your best and simplest value proposition right out of the gate because I thirst for wine. Remember, I too had a long day and if you have a deal I can put my arms around as easily as my loved ones, I’m yours and I might even ‘friend‘ you. Otherwise, it’s “deletesville” for your proposition.
Folks, I help with my kids’ math, I do the banking, run a half dozen servers, review my paycheck, calculate taxes for home and business, and whenever I buy a high-ticket (> $1,000) item, I do the math as tax and delivery may cut into the value of the deal. So please don’t make me beg like a dog to get the straight scoop, nice and easy! I’m just not THAT into math! But I am into drinking great wine for a great price. So show me something that makes it easy for me to say “yes“.
2009 Portalupi Wines - Mendocino County Barbera
2010 Manzoni Estate Vineyard - Pinot Gris
2009 Anaba Wines - Sonoma Coast Chardonnay
2008 Parducci Wine Cellars - Sustainable Red
2009 Paul Dolan Vineyards - Cabernet Sauvignon
2009 Manzoni Estate Vineyard - Syrah
2010 Manzoni Estate Vineyard - Pinot Noir
2008 Aurielle Vineyards - Cabernet Sauvignon
2009 Anaba Wines - Sonoma Coast Pinot Noir
2008 Parducci Wine Cellars - Cabernet Sauvignon

Remember, we want a deal, but we’re a lot more open if wineries keep it simple! Woof!

2008 C.G. Di Arie Vineyard & Wine
Barbera is the most widely planted grape in the Piemonte region of Italy. Alba and Asti are the two growing regions in Piemonte in which the varieties and y...
2009 Simi Winery
Sauvignon Blanc
This brilliantly clear, light straw-colored wine smells of pineapple, passion fruit, guava and grapefruit, with a hint of minerality. The palate offers gener...

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