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November 19, 2010
All the Deals are Here at WineMatch!
An especially warm welcome to the Texas wineries that are now joining the ranks! What wine goes well after a long horse ride? We need to hear from you! The Lone Star state comes to us with some 200 wineries in eight AVAs and surely will have its presence felt in the market soon!
With today's economy and the holidays upon us, the name of the game is finding a deal on what the consumer wants. Putting deals in front of them ad nauseam will only discourage them from buying and they'll give up trying! At WineMatch, we help them find deals that interest them. On the home page, we showcase the Deal of the Week. Underneath there, we have a button for "Show all Deals". Here, folks will be able to see the deals and filter only those that interest them. They can then sort by Gift Sets, Shipping Discounts or 2,3,4,6, or 12 packs. You can even sort by the deal expiring most recently, or by winery! Whatever you're looking for, we're there! It's fun just to peruse through them all. And yes, it links directly to the winery website, as it should! This will make the consumer experience a short and pleasant one!

Should the consumer go to the Wineries tab section on WineMatch, we'll highlight those wineries that have deals that are currently in effect. Name of the game here is for the consumer to get a good deal! I think the deals I like the best are the gifts of club memberships for a year. I wish all wineries offered this as it's nice to receive something a few times a year, kind of a nice reminder of that special individual that got it for you!

WineMatch has created the ability for wineries to not only add their events (we have hundreds there now!), but now wineries can add their deals as well. And yeah, these are free of charge to both wineries and consumer! We're the only Winery to Consumer (W2C) sell-through model on the market! Free to consumers, valuable to wineries!

Also, on Saturday, WineMatch will be in force at the San Diego Wine and Food Festival. With over 800 wines, two dozen winemakers, it should be lots of fun! If you want to know who's pouring, click here! This includes a comprehensive list of not only who is pouring so you can see if your favorite winery is here!


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