Paso Robles Vintners and Growers Association
Paso Robles Vintners and Growers Association Description:
The Paso Robles Vintners and Growers Association will lead the Paso Robles wine industry toward realizing its potential as a preeminent wine region.
ALL MEMBERS receive the Paso Robles Wine Country Alliance newsletter, The Wine Country News, as well as a copy of the Annual Wine Country Directory. Members are listed on the Alliance's Web site. In addition, all members are invited to the annual gala, social and educational programs.
WINERY MEMBERS are eligible to participate in virtually all Alliance marketing and promotional programs. They are invited to pour at the Alliance's two annual consumer events, the Zinfandel Festival and the Wine Festival as well as to advertise special weekend activities in event promotional materials. Each member winery is given the opportunity to be represented in the wine tasting in Paso Robles Tour Brochure and on the Alliance's Web site with a winery profile. Member wineries may be visited as wine and travel writers are recruited to the area by the Alliance's media outreach program. These visits frequently result in editorial coverage for the area and its wineries. Based on input from winery members, marketing programs are developed and refined on an ongoing basis by the Alliance marketing committe