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    December 13, 2010, Lake Forest, CA - Connects Consumers Directly to Wineries and Wine Deals has created a system that truly levels the playing field so that small and medium-sized wineries get the same outfacing digital marketing exposure as their larger corporate-based counterparts. Winery to Consumer Sell-Through (W2C), is a database-driven engine that connects wineries directly with consumers and vice-versa.

    Utilizing "push" technology, wine matches, winery events and winery deals are automatically pushed to the consumer. All a consumer needs to do is sign up for a free user account, browse wines and add favorites. The rest is automatic. Consumer feedback and consumer requests to have wines profiled are also available to wineries. is free of charge to the consumer, unlike many other wine sites. Our search abilities have doubled since the August launch and will likely double again in the next year. also offers a no-cost program for a winery to begin participating by allowing them to add a wine, and as many deals and events as they wish.

    Traffic has increased 100% over the past two months as wineries have begun offering deals directly to consumers on Wineries work with to offer specials on wine not found anywhere else. This has turned into a great opportunity for consumers to find deals on the wines they have in their "favorites" as pushes out those deals only relevant to what they already like.

    The WineMatch Profile Wheel ™ displays major wine characteristics and is both easy to interpret and represents the wine as being a multi-faceted product. This wheel replaces the older 100-point system. uses multiple tasters, a state-of-the-art wine chemistry lab, calibrated and verified by standards and outside labs, and data provided by the wineries. combines all this information and creates a "unique fingerprint" of the wine, which then becomes the basis for matching similar wines. These similar wines are matched on twelve to twenty characteristics today, and those characteristics will nearly double next year. As more data is gathered, the proprietary algorithms are further enhanced to provide the most advanced wine matching system. is wholly owned by Roundbrix Corporation, a technology infrastructure company. Roundbrix is a California Corporation based in Lake Forest, California.

    More information is available by contacting or calling 949.273.5300. Visit our website at


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